Full Guide SEO Update 2018
There are many SEO tips that you can get from various sources, but we can guarantee our SEO guidance of this one complete and easy to understand. Then, why do you need to update the latest SEO tips 2018? Because basically the existing SEO tips are constantly evolving according to the existing developments in search engine algorithms such as Google. This is why SEO experts are constantly testing different ways to achieve high rankings on search results pages.
What is SEO?
SEO is a process done to optimize your page or discord server list website as a whole for search engines . Then what are the benefits of SEO? Actually there are many benefits that you can achieve. If you are on the first page of Google search results, there is the possibility of your web visitors increasing. Why? Because Internet users tend to open the top page links on the first page of the search engine they are using.
If you are in the field of e-commerce, this will certainly be very profitable because increased visitors also means potential customers or potential clients increases. Previously we have also created a complete guide e-commerce 2018 .
So, if you already know the benefits you can get from this SEO process, why not start from now? Read our more detailed guide below!
RankBrain from Google
The system was officially released by Google in early 2015. You can watch back views of Bloomberg interviews about RankBrain with Google . Google party states that RankBrain is the third most important ranking factor, which can affect search results on search engines .
RankBrain is a learning engine - artificial intelligence that helps Google in processing search results. Simply put, RankBrain works to measure how users interact with search results , and then determine the ranking of different pages.
RankBrain focuses on two important things:
How long an internal user spends time on your page
What percentage of users click on your search results - your page
From the following two things, we'll cover them one by one so you know what optimizations can be done to them.
The first aspect of the time is called Dwell Time. Based on a study published by Search Engine Land ,Dwell Time is a good average to get into the top 10 of Google's search results is 3 minutes 10 seconds duration. If you do not believe it, try reviewing it from your Google Analytics .
In fact, the question of Dwell Time is very reasonable to be ranked factor. Why? Because if the internet user spends a lot of time on the page or page on your website, then the user likes the content. Well, the more people who do the same on your page, then Google will raise the content ranking so that it can be more easily searched by others.
So how to make visitors feel at home on your page? The first thing of course is make sure your page can be displayed quickly. If not, your visitors will soon be out of your page. Actually, if you use cheap but good hosting , you can guarantee your page loading speed. In addition, when your website is crowded your visitors can avoid crashes or slow loading page.
Another thing to note is the content, of course you need to create interesting and quality content . This will be discussed in the next section. Previously, let's discuss about the second aspect of RankBrain ie click through rate!
Click Through Rate (CTR)
As mentioned earlier in the second aspect of RankBrain, this CTR is related to what percentage of users click on the link in the search results. You need to pay attention to your CTR, not only because of RankBrain but also the appearance of other types of search results in addition to the usual page links that load your page.
Mobile-first Index from Google
In November 2016, Google announced that it was shifting its focus to mobile users by "mobile-first index". This also means Google will consider the mobile version of your website as the actual or the main version of you.
Actually what Google does is very reasonable considering most of the searches are from mobile devices. And the number or number of mobile device usage for search will surely increase, along with the increasing number of usage of mobile device itself.
This is why you should set up your website for mobile-first index from Google. There are some simple steps you can take to prepare it.
First, make your content look consistent on both desktop and mobile devices. Sometimes, people hide some of their content in the mobile version of their page. They provide "More" or "Click to read more" buttons. For Google, this will be a problem. You are better off displaying 100% of your content in both versions, both on desktop and mobile.
Second, migrate your domain m-dot to a more responsive design website. The reason now, Google has the first desktop index. Otherwise, Google does not actually index your m-dot. Google will only annotate the m-dot URL, but there is no actual indexing of your m-dot content. So if you need to migrate from m-dot to www now. Later, Google does not need to index anything, just renews its mobile annotations in order to state that its main website is mobile-friendly as it is responsive.
Third, make sure your website is mobile-friendly in the sense that it works well on smartphones and tablets. Display your website also needs to be raised maximally, according to the screen size of mobile devices used. As we discussed at the beginning of the RankBrain issue, Google will actually measure the interactions that occur between users and your website. What if your website display is too heavy for mobile devices and users can not wait to get out of your page? To test whether your website is mobile-friendly or not, we recommend that you use the testing tool from Google .
Comprehensive Content
If Google used to be more focused on how many and accurate keywords you use with keywords entered in the search field, Google is now getting smarter with the development of existing algorithms. Indeed Google will still consider the keyword in the title tag, URL, image ALT text, Description Tag and H1 Tag (for more info, read our Keyword Research Guide previously). However, how deep the discussion on your content will be the key to determining whether to index and display Google on search results pages.
Well, now the problem is how you can create in-depth content or so-called "in-depth". There are several things that must be considered. First, extend your content . We are aware of a heated debate about how optimal content lengths are for search engines. But the logic is, how can a page containing only five lines of a topic line win competition with other in-depth and complete content on Google search results pages?
About how many words fit, we ourselves always try at least 2000 words in every content we make. That's enough to accommodate all the info Google needs for index treatment.
Additionally, add LSI keyword . What is LSI keyword? LSI keywords are all words or phrases related to your main keyword. For example, you will discuss the topic "Healthy Diet". So your LSI keyword is "nutrition", "diet recipe", "lose weight", and so on.
So when Google finds your LSI keyword as much as possible, this smart machine will think your content is comprehensive and the best candidate to display on the main page of search results.
The easiest way to find your LSI keyword is to try to find your main keyword in Google and see related search results that appear at the bottom of your search results.