Tricks for Using Email Marketing
In today's digital era, email marketing is often used to market products or branding. Email marketing usually contains offers from a product or service offered by entrepreneurs complete with descriptions and information on the product. You can market and promote products or services from your business through email marketing. There are many Bisnis email marketing methods that you can use such as direct email, email retention, or using someone else's email for promotion. To promote a business, you can use regular email or email marketing software.
You should use well-known email marketing software such as MailChimp, Send Blaster and other email marketing applications. Because e-mail marketing software usually has special features that are not owned by ordinary e-mail so that it can facilitate you in promoting your product. You can also blast email so that your e-mail can be sent together to many people.
For the record, to use email marketing, you must pay attention to a number of things in order to successfully attract attention and get feedback from potential customers. Here are some tips for sending good email marketing so that it can attract potential customers.
1. Make the title or email subject as attractive as possible
In using email marketing, the first thing to consider is the title. You must make your e-mail title as attractive as possible to increase the purchasing power of consumers. Make a short, solid and clear e-mail title so that e-mail recipients can find out the purpose of the e-mail marketing that you made. The title of the e-mail must represent the contents of the e-mail you made. Because the email title is the first thing seen by your prospective customers.
2. Re-check the destination email address
The next thing to note is the email address. Make sure the email address you want to send is correct and in active condition. You should make a list of email addresses that you will send using Microsoft Excel or other software.
This is important to make easier when sending emails to many people. How to blast this e-mail is very practical and makes it easy for you to send e-mails so you don't have to send e-mails to the person you are trying to send one by one.
3. Writing good and correct emails
The procedure for writing good and correct e-mail is the main thing that must be considered. This is because the person who will receive your email understands the contents of the e-mail you made. One of the things that need to be considered in the procedure for writing email is the writing language. Use good and correct language.
If the recipient of the e-mail is an Indonesian, use good and correct Indonesian in accordance with EYD. Avoid using slang or everyday language. It is better to use formal language, but not so rigid that it can be understood by the recipient of the email.
If the recipient is a foreigner, use English according to the correct vocabulary. The choice of a good and correct language will give a good impression to the recipient of the email so that it increases the interest of prospective customers.
4. The contents of the e-mail can be understood by the recipient
Besides language, you must also pay attention to the contents of the e-mail you send. Because this is e-mail marketing, the contents of the e-mails you create certainly contain an explanation of the products or services you offer. You must explain the product you offer to prospective customers in full. You can present your product via email such as advantages, benefits and prices offered.
Of course, the contents of your e-mail must be clear, compact and concise so that it can be understood by consumers and give consumers the appeal of the products you offer. In addition, you must also include contacts and addresses of your efforts to convince potential customers.
5. Delivery time
You also have to determine when to send the right email. If you determine the delivery time incorrectly, it is likely that the e-mail is not read and not even sent. The right time for sending email is 7 to 10 pm on weekdays. This is because the clock is a productive time for most people. In addition, the right delivery time is on weekends or national holidays.
Usually on these holidays, half the prospective customers have a more relaxed time because of the holiday atmosphere. Sending emails at the right time increases the chances of emails being sent and read by potential customers.
6. Test email before sending
Before sending an e-mail, it's a good idea to test your e-mail. You should try sending the marketing email that you have made to your own personal email. If you use a mobile device based on Android, Windows and iOS, make sure the email can be opened on your gadget.